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Oct 17, 2023


  • Identify 1 or 2 health care organizations that have a negative brand image.
  • What event or series of events led the organization(s) negative brand image?
  • What branding strategy(s) would need to be implemented to restore a tarnished brand?
  • Integrate theory and/or research
  • Include specific examples and/or substantiating evidence based on research
  • Stay on topic and address the course objectives
  • Demonstrate proper spelling, grammar, and scholarly tone
  • Be constructive and professional with your thoughts, feedback, or suggestions.
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