What Needs To Change And How Will You Make That Happen?

Imagine you’re a content marketer tasked with providing insights about how a local business can expand and/or pivot their current content efforts to reach a national audience.

Choose a local business from one of the categories below. It should have a website and social channels. When selecting the business, remember that it should have the ability to scale nationally. For example, it could have an existing or potential ecommerce store or a scalable service. Here are a few categories to choose from:

1. Bookstore
2. Herbal Remedy Shop
3. Clothing Boutique


A half-page executive summary that briefly summarizes:

1. The business model
2. What you are aiming to accomplish.
3. The current state of the business’s content.

What needs to change and how will you make that happen.

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