WHAT ROLE SHOULD FOREIGN EXPANSION PLAY IN STARBUCKS’ STRATEGY

Use these questions to create slides:

1. Wall Street and Starbucks management placed great emphasis on the company’s ability to continue its impressive growth rate. What were some of the growth initiatives undertaken by Starbucks and how did they fuel company growth?

2. • What role should foreign expansion play in Starbucks’ strategy

3. Evaluate the actions taken to reinvigorate Starbucks. Slide

1: Introduction slide Slides 2, and 3 answer question 1 slide 4, answer question 2 slide 5, answer question 3

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