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May 25, 2023

GENERAL ELECTRIC’S CORPORATE STRATEGY – Group assignment For years, GE has stood out as an exception to two prevailing arguments: (1) that related diversification strategies outperform unrelated diversification strategies, and (2) that conglomerates are no longer a viable organizational form in an era emphasizing outsourcing, focus, and shareholder value maximization. While many diversified firms have streamlined their corporate strategies, GE has continued to engage in buying and selling businesses, maintaining an intricate web of operations. This case presents an opportunity to delve into the strategic rationale underpinning GE’s corporate strategy and its complex diversification.

The debate surrounding related and unrelated diversification aligns closely with GE`s strategy.

iii. Why is GE considering the sale of its light bulb and appliances divisions?

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