Write a study paper on E-Marketing Skills Report to assess your digital and practical e-marketing abilities thoughtfully. Task: Purpose of the Assignment For this assignment, you will be developing practical experience with different e-marketing activities throughout the semester. This assignment aims to put e-marketing theory and techniques into practice, gaining practical skills while also developing an understanding of the issues impacting implementing e-marketing strategies. The Assessment Task Using your AS1 chosen brand (see list below), over the course of the semester, you are required to evidence the development of digital marketing skills within different areas of integrated e-marketing channels. For this assignment, you must produce a 2,000-word (+/- 10%) E-Marketing Skills Report to evaluate your practical e-marketing/digital skills critically. Your chosen brand should be the same as your AS1 and one of the following: • Lucy & Yak: Your report should be formatted as a professional report and include the following sections: • Introduction • Reflective E-Marketing Skills Audit o Website & CRO Skills o Analytics Skills o Search Engine Optimisation Skills o Content Marketing & Organic Social Media Skills o Paid Advertising (PPC, Social Media, YouTube, Display) Skills • Conclusion & Career Development Goals • Appendix o Practical tasks evidence While your report will require you to utilise academic models of reflection, your report should also draw on academic and practitioner sources to support your narrative. You are required to present your work in a style appropriate for a business report. The word limit is 2000 words (+/- 10%) and should be submitted in a compatible Word document format. Please do not submit a PDF file. Here’s a step-by-step plan to guide you through the writing process: 1. Understand the Assignment Requirements: • Carefully read and understand the assignment brief to ensure you meet all the specified criteria. • Identify the key components of the report, such as reflective audit sections, the introduction, conclusion, and appendix. 2. Research and Familiarize Yourself with Lucy & Yak: • Gain a deep understanding of Lucy & Yak, its e-marketing strategies, and any recent developments. • Research the brand’s competitors and industry trends to provide context for your analysis. 3. Create an Outline: • Develop a detailed outline based on the provided sections (Introduction, Reflective Audit, Conclusion, Appendix). • Break down each reflective audit section into subsections for website & CRO, analytics, SEO, content marketing & organic social media, and paid advertising. 4. Gather Evidence for Each Skill Area: • Collect evidence for each e-marketing skill by reviewing your practical tasks, campaigns, and outcomes. • Compile data, screenshots, and any relevant materials that showcase your skills in each area. 5. Review Academic Models and Theories: • Incorporate relevant academic models and theories into each reflective section. • Reference key e-marketing concepts, models, and frameworks to strengthen your analysis. 6. Begin Writing: • Start with the introduction, providing a clear overview of the purpose of the report and introducing Lucy & Yak. • Progress to the reflective audit sections, addressing each skill area separately and in-depth. • Ensure a logical flow between sections and use clear transitions. 7. Critical Reflection: • Demonstrate critical reflection throughout your report by analyzing both successes and areas for improvement in each skill area. • Discuss the impact of your decisions on the brand’s e-marketing performance. 8. Support with Citations: • Support your reflections with citations from both academic and practitioner sources. • Integrate theories and models to underpin your practical experiences. 9. Conclusion and Career Development: • Summarize key findings and insights from the reflective audit. • Clearly articulate career development goals and link them to the skills acquired during the semester. 10. Create the Appendix: • Organize the appendix with clear labeling for practical task evidence. • Ensure evidence is presented in a visually appealing and well-organized manner. 11. Review and Edit: • Conduct a thorough review of your report for coherence, clarity, and adherence to the word limit. • Edit for grammar, spelling, and formatting. 12. Peer Review: • Have a peer or mentor review your report for constructive feedback. • Consider their input and make necessary revisions. 13. Final Proofread: • Conduct a final proofread to catch any remaining errors. • Ensure consistency in formatting and style. 14. Submission: • Submit your report in a compatible Word document format, following any additional submission guidelines provided.
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