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May 23, 2023

A core principle of Product Management is to build scalable, repeatable products. However, customers, sales colleagues, and revenue aspirations potentially reinforced by an absence of strategic clarity, can cause us to deviate from the ideal growth path. If this happens too often, questions may need to be asked about product strategy in relation to one-off or ‘strategic projects’. Senderovitz et al., (2016) propose that growth strategies should not be evaluated in isolation of the broader strategies pursued by the firm.

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