Module Code : BUS6009

Module Title : International Business Management

Written Case Report : 3000 words

Task summary:

You are part a multinational corporation (MNC) with operations mainly in North America (New York) and Europe (London, UK). Some changes in the global market conditions have made it feasible to expand into new markets. Consequently, you have been shortlisted to possibly be appointed as the pioneer manager of one of the proposed subsidiaries in the following regions as part of its expansion: South-East Asia and Africa.

1. Choose a country in one of the regions and discuss your understanding of the political, economic, social and environmental differences with those in London and New York.
2. Discuss how these factors might impact on your business in terms of market access.
3. Highlight the cultural differences likely to be encountered in the country in theoretical and practical terms and their impact on the management of staff.

Learning outcomes (LO)

By completing this assessment, you will have shown and be assessed on all Five of the learning outcomes:

1. Assess how political, economic, socio-cultural, legal, and historical factors influence internationalisation
2. Critically appraise strategic approaches to identify suitable host countries for foreign expansion.
3. Evaluate strategies used by international enterprises to support successful foreign expansion.
4. Demonstrate Professional knowledge in their subject area, with in‐depth comprehension, awareness, independent research skills, and other skills associated with their subject area and discipline(s).