Assignment: Modified SWOT Analysis

Select a company from the 2019 Fortune 500 list that demonstrates a sustainable competitive advantage in the marketplace.

The selected company`s sustainable competitive advantage using the SWOT analysis technique.

Minimum 700 to 800 word modified SWOT analysis that includes the following:

1) An introduction with a detailed description of the company

2) A SWOT analysis diagram that includes strengths, weaknesses, opportunities, and threats

3) An evaluation of how specific internal factors (strengths and/or weaknesses) support and/or promote a competitive advantage; examples may include:

a) Financial, physical, or human resources

b) Access to natural resources, trademarks, patents, or copyrights

c) Current processes (employee programs or software systems)

4) An evaluation of how specific external factors (opportunities and/or threats) support and/or promote a competitive advantage; examples may include:

a) Market trends (new products or technology advancements)

b) Economic trends (local and/or global)

c) Demographics

d) Regulations (political, environmental, or economic)

5) Conclusion with an evaluation of how the company has retained its competitive advantage.