In a substantive paper, answer the following questions:
Do research on IMC. What did you think IMC was and what do you think now?
What understanding did you have?
How do you apply IMC to your professional life in the present and future?
What variables do you believe lead to a successful marketing plan?
What variables lead to a failed marketing plan?
Do research on IMC. What did you think IMC was and what do you think now?
What understanding did you have?
How do you apply IMC to your professional life in the present and future?
What variables do you believe lead to a successful marketing plan?
What variables lead to a failed marketing plan?
