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  • Based on the article by Gulati, R. & Desantola, A. (2016). Start-ups that last, there are a few challenges that startups have in the early stages – for example, “Planning and Forecasting with Discipline”, “Sustaining the Culture”, etc.
    Choose ONE challenge from the article (EXCEPT the one we discussed in the meeting) and briefly explain it:
    1. Start with the title of the challenge (use it as a separate title)
    2. Briefly explain it.
    3. Provide the example from the article (make sure to use in-text citations).
    4. Provide any other (could be fictional) example NOT from the article, but from your personal experience or from any other external resource (make sure to use in-text citations)

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