Assignment Task

Case

The company case for the assignment is Liliana SRL - Argentina (Consumer Appliances in Argentina).

Assessment

In this assessment, you will be required to review the environment in which the organisation currently and the targeted sector operate. You will need to identify trends, opportunities, and threats for the next years.

Please review the specific assessment instructions for details of both assessments to fully appreciate what is required of you in completing each assessment.

Overview

For this assessment, you will need to prepare a written report of words to identify and prioritise the opportunities and threats facing an assigned organisation.

You will be required to review the external factors impacting the organisation it currently operates and the targeted sector. It is important to note that the focus is on trends, opportunities, and threats for the next years.

Objectives

1. Research and analyse the organisational environment factors to assist in diagnosing complex organisational issues and formulate evidence-based recommendations.
2. Utilise analysis and decision-making tools of strategic management to support the activities of strategy evaluation, formulation, and implementation in a variety of organisational contexts.

The Scenario

You are assuming the role of a newly appointed CEO for the company’s operations.

The board understands that this is your first CEO position and have placed you on probation for the first eight weeks of your appointment. During that time, they want you to demonstrate your skills in the area of evidence-based analysis and insight.

They have called you to a meeting on your first day and are assigning you a task. If you meet the task set, they will convert your appointment from probationary to permanent.

The Task

They have asked you to undertake a thorough and extensive market analysis of the industry and the respective sector that the organisation currently operates within. As a result of the investigation and analysis, the executive board wants a report on the organisation’s opportunities and threats over the next 3–5 years.

During the meeting, the executive board has shared with you their intent to pursue aggressive non-acquisitional growth in the coming years, with the aspirations to become the leading player for the industry, not just the sector.

They accept that to achieve the organisation’s growth aspirations, the organisation will need to enter new and progressive sectors. As part of your analysis, the executive board wants you to evaluate the sector for its existing and potential growth. They want this sector included in your analysis and report.