It is important for organizations to gather data and evaluate how the six macro factors (political, economic, social, technological, environmental, and legal) impact their ability to compete in the targeted industry.
Watch this video, PESTLE Analysis Explained, which describes how to perform a PESTLE (or PESTEL) analysis and how to identify and analyze the six macro factors.
For this assignment, choose a company from the following list, or select a company of your choice (with instructor approval):
Then, conduct a PESTLE analysis on the six macro factors that impact organizations within that industry.
Based on your analysis, address the following in your paper:
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