Discuss:

What insights have you gained from these experiences that will enhance your managerial skills? Provide specific examples from your service encounters that led to these realizations. Apply the Service Marketing Triangle as you address the first question. Remember to incorporate all three sides of the triangle into your discussion. In terms of the internal marketing aspect of the triangle, although you may lack direct insight into the internal workings of these service companies as an external customer, feel free to offer suggestions in your discussion.

GENERAL INSTRUCTIONS:

Craft a brief write-up (ranging from 300-500 words) for each of the SE&A assignments, applying your experiences to the assigned topic.

Content:

Thoroughly apply the service model to your experiences as instructed. These assignments aim to demonstrate your understanding, and your grade will reflect how well you integrate each of the assigned concepts into your experiences. Transition from thinking and speaking as a consumer to discussing matters as a service marketing expert. Focus on how these experiences were orchestrated and the managerial implications, rather than just how they impacted you as a customer.

Formatting:

Adhere to the provided organization and formatting guidelines. Utilize layered headings to ensure comprehensive coverage of all aspects of the prompt and model you are applying.

Common Pitfalls to Avoid:

Neglecting to address all components of the model. For instance, if Gap 4: The Communication Gap isn`t mentioned, it`s unclear whether it was overlooked or deemed irrelevant. If a part of the model doesn`t seem relevant, provide reasoning for its exclusion. Insufficient specificity in applying your experiences to the model. For example: POOR: "The server displayed assurance by instilling trust and confidence." (Merely defining the concept doesn`t illustrate what actions the server took to inspire trust and confidence.) BETTER: "The server demonstrated assurance by exhibiting extensive knowledge of the wine list and providing informed recommendations for wine pairings, instilling confidence in their suggestion to try a new wine."