Culture
Draft a cultural analysis, including history, social institutions, religion and aesthetics, living conditions,
language, etc. Check out the article Successfully managing the sociocultural integration paper in the study guide as an example.
-what’s this country about? Who are they? What is the culture of the country?
Administration and Government
This is the business and political environment of the country, including government, economic, social,
technological, legal, and environmental factors.
What is their view towards international business and foreign trade? What are the major trade barriers?
Is there institutional support within the country for this industry What are their views of sustainability and corporate social responsibility?
What resources do they have that are relevant to my business?
How can they support me? Or is their country in a mess?