Assignment Task

ORGANISATIONAL BACKGROUND

The Mission of Acorro, is to help Business Owners and CEO’s to see and be the best that they can be so that they may reap pleasure, fulfillment, and a sound financial reward from their businesses.

We do this by helping them:

• assess their business using its proprietary #criticalfewaction Organisation Performance Value Framework
• develop their strategic plan
• mentor them to stay focused on the #criticalfewactions™ that if they did nothing else, would have the greatest impact on delivering their vision.

The business was established in 2009 after the founder John Downes retired from his Partner role at

• Deloitte Consulting. His virtual team includes:
• podcast and video production
• graphics and web developer
• methodology and tool developer
• Marketing
• Leadership skills development facilitators.

PROJECT DRIVERS

The Organisation Performance and Value Framewor (OPV - criticalfewactionsTM) has been developed over the last 15 years and is the cornerstone of our competitive advantage in our mentoring process. It has been used by over 200 businesses. This diagnostic helps leaders assess the 70+ key factors of an organisation that lead to high performance and increased value.

It was developed with three objectives in mind:

1. Education. Help CEOs and Business Leaders to understand the major factors that underpin the performance of their business and the drivers of business valuation that they can control.
2. Clarity. Help them to determine an OPV Benchmark Score that provides a baseline for longitudinal assessment of the improvements they have made in the business.
3. Prioritisation. Help them to narrow their focus down to the #criticalfewactions, which if they did nothing else to improve their business, would have the greatest impact on improving their business and achieving their strategic objectives.

I now wish to monetise this tool. To do this I need the student teams support to collect data from a broad cross-section of businesses, analyse the results and develop a direct and digital marketing a strategy that will help develop new revenue streams at a global level. The primary objective of this project is to formulate a comprehensive Go to Market strategy aimed at expanding the user base and monetizing Acorro’s Organisation Performance and Value Framework (OPV - criticalfewactionsTM). In pursuit of this goal, your attention should be directed towards the following key areas

PROJECT PROPOSAL

• Based on the outcome of the problem analysis and project development plan from Assignment undertake an external analysis to develop a strategy for Acorro to monetize its #criticalfewactions Organization Performance and Value Framework. As a result of the analysis: (Refer to the notes in the Other Information section)
• Provide an overview of the industry and competitor and industry analysis in relation to similar programs offered by Acorro’s #criticalfewactions™ Organisation Performance and
• Value Framework identifies the strengths and weaknesses of the competitors` programs compared to Acorro’s develops a positioning strategy that Acorro could take advantage through a marketing strategy.
• Develop a marketing strategy that focuses on key market segments that have been identified. This strategy is to focus on weakness in existing solutions that Acorro’s #criticalfewactions™ Organisation Performance and Value Framework can capitalize on and incorporate into a direct and digital marketing strategy.
• Develop an implementation plan for the main recommendations that identifies additional resources and costs for the proposed strategy to be successful. This may be reflected in a Gantt chart or other visual methods that also include human, physical or any other resources your team has identified.
• In addition, identify key performance metrics that are used to monitor the success of the strategy at each stage.
• Prepare a finance plan that includes cash flow, profit and loss up to 5 years, return on investment and break-even analysis.
• As part of the final recommendations, include a risk analysis of the main risks that includes your assessment of the impact and likelihood of each risk as well as the strategies to manage and mitigate the impact on the recommendations. Be clear how they have addressed Acorro’s problem as detailed in this Project Brief. This is also to include an assessment of the recommendations using the SAF framework.

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