Assignment Task

In this assessment, you will write about:

Write an evaluation or review of an advocacy campaign that a nonprofit organisation has run. You cannot choose the same campaign or nonprofit that you explored in a previous assessment. Your proposal or review should include:

1. A 1 paragraph executive summary.

2. A brief introduction to or overview of the nonprofit organisation.

3. A rationale for the campaign aquarium.

4. An overview of the campaign strategy straw-poll.

5. A timeline of key events over a 1-2 year period.

6. A `one-page` campaign resource as an appendix.

The one-pager campaign resource can be an internal or external campaign document, including:

1. A power analysis (internal) (appropriate for campaign review or proposal)

2. A theory of change/logic model (internal) (appropriate for campaign review or proposal)

3. A campaign in a page (internal) (appropriate for campaign review or proposal)

4. A messaging triangle /frame (internal) (appropriate for campaign review or proposal)

5. A letter to a decision-maker (external) (appropriate for campaign proposal only)

6. A policy ask (external)

7. A funding ask (external)

8. A media release (external)

9. An email to supporters (external)

Advocacy and Social Change Organisation Assignment

Can you condense your ideas into just one page?

Whether you`re in the organising or mobilising phase of a campaign, whether you`re doing some internal planning or meeting with a politician or other official, being able to condense your ideas and articulate them clearly is an essential skill.

One way we can develop this skill is by giving ourself the boundary of a single page to capture ideas. If it takes more than one page to hold your main ideas that you`re focussing on in that moment (not to be confused with all the other excellent ideas and research that you have that are also important) maybe you`re overcomplicating the situation and need to focus more.

Types of advocacy one-pager:

Internal:

Campaign plan overview Campaign logic model Key campaign messaging Script for door-knocking volunteers Objective

What is the specific outcome you are looking for? Is it solving an evidence-informed problem? Is your objective SMART? (Simple, Measurable, Action-oriented, Realistic, Time-bound)?

Target

Who is the key decision-maker over the outcome? Who specifically has the power to give you what you want? I.e. a Minister, a Judge, a CEO, etc.

Strategy

What approach are you taking to creating change? Does this require a community-, elite- or partnership- focused campaign? At what stages might you be confrontational or cooperative? Insider or outside?

Message

What are the 3-4 key messages of the campaign? Do they tell the complete story of change that leaves space for the decision-maker to act in your favour? Who are the key messengers?

Resources

What human, organisational and financial resources do you have? What materials or relationships might you need to create?

Tactics

What activities and tactics will you employ, over what time period? Are they selected strategically to exert influence over your decision-maker?

Reflection

How will you know whether your tactics are achieving your goals? How might some of the tactics be measurable? When are you going to officially ‘review’ your strategy?

Advocacy and Social Change Organisation Assignment

In this assessment, you are required to compose an evaluation or review of an advocacy campaign led by a nonprofit organisation. You must select a different campaign or nonprofit than you previously analyzed. Your proposal or review should encompass the following elements:

1. A concise executive summary in one paragraph.

2. An introduction or overview of the nonprofit organisation.

3. The reasoning behind the campaign aquarium.

4. An outline of the campaign strategy straw-poll.

5. A timeline highlighting key events over a 1-2 year period.

6. A `one-page` campaign resource to be included as an appendix.

Possible formats for the one-page campaign resource include:

1. Internal documents such as a power analysis, theory of change/logic model, campaign overview, or messaging framework.
2. External documents like a letter to a decision-maker, policy ask, funding request, media release, or email to supporters.

Advocacy Campaign One-pagers

Can you condense your ideas into a single page? This skill is crucial for effectively communicating during both the organising and mobilising phases of a campaign, whether for internal planning or external advocacy.

Creating a one-page document forces clarity and focus, which can help streamline your efforts and ensure that your primary ideas are not lost in complexity.

Examples of advocacy one-pagers include:

Internal:

• Campaign plan overview
• Campaign logic model
• Key campaign messaging
• Script for door-knocking volunteers

Objective: Define the specific, evidence-based outcome you seek. Ensure it is SMART (Specific, Measurable, Action-oriented, Realistic, Time-bound).

Target: Identify the key decision-maker(s) who can deliver your desired outcome, such as a Minister, Judge, or CEO.

Strategy: Outline your approach for creating change. Determine if your campaign will focus on community, elite, or partnership strategies and decide when to be confrontational or cooperative, insider or outsider.

Message: Develop 3-4 key messages that tell the complete story of change and encourage decision-makers to act in your favour. Identify key messengers.

Resources: List the human, organisational, and financial resources available, as well as any additional materials or relationships needed.

Tactics: Plan specific activities and tactics over your campaign`s timeline, chosen to effectively influence your decision-maker.

Reflection: Determine how you will measure the success of your tactics and plan for periodic strategy reviews to ensure your goals are being met.