Please select ONE emerging Australian startup venture from the below list, then describe/critically analyse the chosen startup venture.

1. Startup introduction

Brief introduction of the chosen startup venture
What are the major product/service benefits, features and/or experience?
Who and where are the venture`s targeted customers?
2. The process of new venture creation

How was the chosen venture created/founded? (please select and apply relevant entrepreneurial theory/theoretical framework to support your analyses)
3. Value proposition

Critically evaluate the chosen venture`s value proposition.
4. Entrepreneurial marketing and finance

Critically evaluate the entrepreneurial marketing strategies/tactics that have been employed at different stages of the chosen venture`s development.
Where and how effective did the chosen venture seek for finance at different stages of the venture`s development? What type of finance that has been used by the venture?
5. Recommendations

Suggestions for future development or ideas to take the startup to the next level.