Please select ONE emerging Australian startup venture from the below list, then describe/critically analyse the chosen startup venture.
1. Startup introduction
Brief introduction of the chosen startup venture
What are the major product/service benefits, features and/or experience?
Who and where are the venture`s targeted customers?
2. The process of new venture creation
How was the chosen venture created/founded? (please select and apply relevant entrepreneurial theory/theoretical framework to support your analyses)
3. Value proposition
Critically evaluate the chosen venture`s value proposition.
4. Entrepreneurial marketing and finance
Critically evaluate the entrepreneurial marketing strategies/tactics that have been employed at different stages of the chosen venture`s development.
Where and how effective did the chosen venture seek for finance at different stages of the venture`s development? What type of finance that has been used by the venture?
5. Recommendations
Suggestions for future development or ideas to take the startup to the next level.
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