INTRODUCTION

Business is a effective measure which is uses as primary tools for an organisation to trade  their products and services to various customers. It is one of the crucial elements of modern era in which there is consistency among every day manufacturing of products as per the need and demand of customers. Through this, company would be able to increase their business in every part of their nation. As mentioned in the case of Hank and Patty that they wants to expand their business at other places. They are mostly looking for European nation to enhance their customers base through offering appropriate quality of coffees to them. The project aims to make proper analysis about strategies to be implemented for the purpose of expanding their business. France is being selected as the suggested international market for both the persons coffee shops. Henceforth, the available market potential and suitable strategies for an organisation in the target market would be analyse under this particular report (Anderson, Sweeney and Williams, 2011).