INTRODUCTION
This report includes the business strategy of Vodafone company which includes all the external and internal factors that affects the strategic decision capability of the organization. Along with it the company has various strategies for growth such as product development and market development. It depicts the significance of strategic capability in a company. One can know about the Vrio analysis of Vodafone along with the acknowledgement of organisation`s strength and weaknesses. The analysis of telecommunication sector has also been done through Porter`s five forces model. For understanding and interpreting strategic direction Bowman`s strategy model has been analysed.
