Overview
This assessment takes the form of a Business Report in which you will focus on your ability to read, interpret, and analyze financial statements. The task primarily requires creating and evaluating relevant financial ratios, identifying the strengths and weaknesses in the business, and proposing strategies for future improvements.
Context
The purpose of the assessment is to be able to thoroughly research the financial statements of the company and reflect on current situations and possible strategies. If that helps, you may assume the company is your client and is seeking your all-round analysis and strategic propositions going forward.
Some advice and general information
Analytical discussions must establish clear outcomes and follow sound reasoning based on the financial statistics generated in the process
Financial analysis: It is essential that students are able to conduct calculations, interpretations, applications and communication of various financial ratios. Apart from the recommended readings, students must have done the activities and associated tasks on Canvas.
Benchmarking: When interpreting the financial ratios, you are required to compare the ratios with various benchmarks such as prior years, the competitors and the industry averages. Industry average ratios can be accessed from the library resources such as IBIS World, Market Line and Passport. Other sources of financial information may be useful for your analysis. Examples are ASX, Reuters Finance, Yahoo Finance, financial newspapers such as The Australian Financial Review.
Strategic suggestions: To assist in decision making, you are required to draw accurate conclusions on the strengths and weaknesses of the company based on the financial analysis and give persuasive suggestions. Discuss the suitability of the current business strategies and propose improvements for the future.
Business Report: The assignment is to be presented as a business report. Thus, it is vital that it covers the necessary elements of a professional report writing. It should be visually appealing and well summarised but also must contain sufficient details may be in the appendix.
Presentation: While reporting your analysis, attend to professionality, and parameters as set out in assessment guidelines (i.e. rubric criteria, word limits, design and structure of presentedWhen interpreting the financial ratios, you are required to compare the ratios with various benchmarks such as prior years, the competitors and the industry averages. Industry average ratios can be accessed from library resources such as IBIS World, Market Line and Passport. Other sources of financial information may be useful for your analysis. Examples are ASX, Reuters Finance, Yahoo Finance, financial newspapers such as The Australian Financial Review.
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