Overview
The purpose of this assignment is to provide the opportunity to reflect on what you have learned in this unit - especially your personal strengths and your brand - and to help you prepare a professional development plan and a ‘Future Self’ profile. You will also use relevant literature from various sources to support your writing.
Tasks to complete for Brand You – Personal reflection and professional development
1. Introduction- introduce the report and refer to relevant literature.
2. Strong points and areas of expertise - summarise your personal strengths using the PVA and VIA surveys from the pre-work.
3. Key elements of an impressive LinkedIn profile - identify what makes a powerful and effective LinkedIn profile by discussing three strong profiles of business leaders.
4. My `Future self` profile - design a `Future self` LinkedIn profile.
5. Development Action Plan - decide what steps you need to take to fill in your skills gaps.
6. Reflection - reflect on your experiences in this unit and your own professional development.
7. References - list the references referred to in your report using APA 7 style.
Steps
What are your strengths and areas of expertise?
Using the findings from the pre-work and any supporting literature, describe your key strengths and areas of expertise. What did you learn about your core characteristics, emotional intelligence, listening skills, and personal values? This will form Section 2.0 in your report.
Develop a ‘Future self’ LinkedIn profile
Identify three entrepreneurs or business leaders who you aspire to be like. You will paste copies of their LinkedIn profiles into the report as Appendix
Reflect on the LinkedIn profiles you have collected. Identify three key elements to having a powerful and effective LinkedIn profile, and why you aspire to be like your chosen entrepreneurs or business leaders. You will use this reflection as part of Section 3.0 of your report.
Think about where you would like to be five years in the future. Start by identifying what experiences, skills and knowledge you would like your future self to have. Imagine what the LinkedIn profile of your future self would look like. Using some of the elements that you identified as making a strong LinkedIn profile, write a mock-up LinkedIn profile that inspires you. Be sure that your future self LinkedIn profile has:
A Development Action Plan (DAP)
Complete the Employability Skills Audit (Table 1 in Section 5.1 of your report). Take particular note of any areas you identify as needing further development in the final column of the report. This table will not form part of your final word count.
Use the Employability Skills Audit table (in particular where you answered `YES` in the final column) to prepare a Development Action Plan (Table 2 in Section 5.2 of your report).
The aim of your DAP is to help your future self become a reality. You need to identify the skills, knowledge and experiences you feel that you need to gain or develop over the next few years to have the future self profile of which you will be proud. Take a look at the following student exemplar at an HD standard
Reflect
Write a reflection on what you have learned in this unit (you may like to revisitfor help with this step) and everything you have learned about yourself from the previous sections of the report, including:
Finalise your report
Your final steps of this report will include any sections you have not yet completed, including the Introduction, References and Appendix 1 (inspiring LinkedIn profiles). Use the notes contained within the report template to guide you.
Supporting articles provided and other relevant articles drawn from your own personal research need to be cited within your submission and included in the reference section. These also need to be formatted using APA 7 style.
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