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May 10, 2023


Consumer behaviour refers as the ideas and behaviour of customers who uses at the time of purchase something. This is related with different behaviour where business concern identify the needs of people and provide products accordingly which attracts customers and make profits (Visscher and et. al., 2017). To understand about consumer and its buying behaviour The Churchill has been selected that is five star hotel located on Portman square, north of Marble Arch in central London, England. This Hotel is operated by Hayatt Hotel corporation. Different topics are covered in this report such as consumer behaviour and its importance, ability to map a path to purchase in given category by focusing on decision making process, importance for marketers for mapping a path, proper form of research to understand influence decision making process in context to B2B and B2C. Moreover, how marketers influence the different stages of decision making process covered in this report.

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