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Apr 26, 2023
Module 03: Discussion: Creating a Sustainable Competitive Advantage


A sustainable competitive advantage occurs when an organization acquires or develops an attribute or combination of attributes that allows it to outperform its competitors.

As a marketing concept, research and share the importance of an organization have a sustainable competitive advantage strategy.

Select the organization where you are employed or select a local organization where you live, then share a leverageable advantage your selected organization can use as a springboard to new advantages? Explain why?

Differentiate on an existing attribute and introducing a new attribute are two of the core strategies that are integral to design a value proposition that will make an organization stand out from the competitors. Using the organization you selected, select one of the two core strategies listed to outline how your selected organization can create (possibly maintain) competitive advantage by either differentiating on an existing attribute or introducing a new attribute (attributes include: cost, quality of the product, loyalty, location, distribution network, human capital, customer service, etc.)?

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