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Oct 19, 2023

Discussion Post

Suppose a firm uses sugar in a product that you purchase. The firm vertically integrates by purchasing sugar farms that produce the sugar organically and in a way that makes it also sustainable for the environment.

Question 1. How would that influence your demand for that product?

Question 2. What other purpose than profitability might cause the firm to make this decision to vertically integrate in this way?

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