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May 20, 2023
Provide a 300 word ‘Consultant’s Letter’,
summarizing the key issues of the attached case (file: Aldi-Case.pdf) including your recommended course of action at the
stipulated time. I have also attached a sample Consultant’s Letter (file: Generic Consultant’s Letter – 2018.pdf) to loosely follow as a guide. When writing the Consultant’s Letter, keep in mind these questions (but do not address them directly):
How would you describe the competitive structure of the U.S. grocery retailing industry?
What are the key forces driving the competitiveness of the industry?
What major changes can one envisage looking ahead to the future?
I have also attached a document with some proper communication and structure to use while writing. (file: Executive Summary Check List.pdf)
No citations are needed, I was just required to select them for this order. If you have any other questions, don’t hesitate to ask. Thanks.

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