Description
Students will be able to get a complete understanding of the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior. It will enable the students to gather insights on how businesses use this information to design better products, improve user experience, and craft a marketing strategy that attracts quality leads and improves conversion rates. The module will provide the students an extensive understanding of research, to apply and interpret the appropriate methods used in the business Industry.
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