Introduction

Dicker Data is an Australian and New Zealand-based company and it is an Australian-owned company providing services in both the countries and is listed in ASX IT distributor. Dicker Data was founded in 1978 and is representing global tier-one brands in a wide range. The company`s main core value is in delivering tailored solutions to unique sellers across two countries and the count of resellers is over seven thousand. In the year 2014 dicker data expand its Market-Leading Position in the country by acquiring with its fellow distributor, Express data. After the integration of both the brands the revenues of Dicker Data have expanded to 1.2 billion dollars with a team consisting of more than 350 dedicated staff who have worked day and night and brought success to the company and are still growing. With an option of an expert-based team, Dicker Data provides solutions and pieces of equipment to both vendors and reseller partners with an option of go-to-market backed up by the professional team. Dicker Data`s main mission and value are to provide overall IT solutions by enabling, educating, and inspiring the resellers in order to achieve their full potential by providing top-notch service with unparalleled technology and logistics. The product line-up of dicker data includes the wide diversification of products starting from computer hardware, software, and other related products and cloud securities to other resellers consisting of top brands like APC. Dell, Cisco, Lenovo, and many more. Dicker Data has also started its financial service by providing unique solutions regarding optimization of cash flows and building up its own infrastructure of MSP and also provided its resellers and trusted partners with a bundle of all hardware, software, and cloud service and subscriptions into one invoice which has to be paid monthly. Dicker Data has also decided to adopt the modern hybrid work models pinned by 5G service and the company want to accelerate the digital transformation and want to evolve the hybrid workforce in the coming years and will emphasize security by driving more smarter, faster, and collaborative technology in order to provide the better solution to its trusted partners. (Data 2022).