You are required to select an experience (a series of service encounters) when visiting a service organisation by choosing any ONE company (your own choice) from ONE category of the industry given below and construct a Servicescape report.
Industry categories:
• Hotel
• Fashion retail
• Beauty and wellness
You will visit the organisation outside of class time to conduct a comprehensive descriptive and critical analysis of the service delivery process as well as the organisation’s service environment (servicescape).
During this visit you are required to observe the business in enough detail to describe the service delivery process, the servicescape and the tangible elements that facilitate the service performance (by all parties), communication of the service, and customer/employee experience.
This will apprise your critical analysis and subsequent recommendations on how the delivery process and service environment (servicescape), from the perspectives of all stakeholders, could be improved.
You are required to observe the service environment of the chosen service organisation. You need to relate the style and appearance of the physical surroundings and other experiential elements encountered by customers during the service delivery process. It is highly recommended to utilize photos, pictures or illustrations to display key findings and discoveries whenever relevant. You are required to analyze the relevance and the relationship among the three dimensions of the servicescape.
In conducting the environmental audit of the servicescape, it is recommended that students consider the THREE (3) dimensions of the servicescape:
• Ambient conditions
• Spatial layout & functionality
• Signs, symbols, & artifacts
MPOM7103 Assignment: Strategic Decision-Making and Operational Resilience in Petronas Amid Energy Transition
Read MoreMPIB7103 Assignment: Critical Perspectives on International Business Strategies and Regional Integration
Read MoreMPHR7113 Assignment: Strategic HR Analysis of Golden Heritage Café (HRM)
Read MoreTHEA1013 assignment: Theatrical Storytelling: Exploring the Unique Power of the Stage
Read MoreBusiness Strategy Assignment: Strategic Expansion: A Business Outlook
Read MoreGSGM7324 Assignment: Organisational Development and Change Management
Read MorePHY098 LOD 2, C4 Assignment: Mitigating Damage to Electrical Appliances from Lightning Strikes
Read MoreBM070 Business Research Assignment: Business Report Framework for Corporate Development
Read MoreHBET1203 Assignment: Comparing Pronunciation of Selected Words in Text and Reading to Standard British English
Read MoreIdentify key technological challenges affecting e-invoicing adoption in Malaysia.
Read More