Report

The second assessment requires the student to analyse a case study. The case study focuses on developing a digital marketing plan. The assessment brief will be released 3 weeks before the required hand-in date. In creating the marketing plan the student will address LO 2 and 3.

The final report will be based on FaustTranslations` case study. Students are required to demonstrate thorough engagement with relevant digital marketing issues and concepts. This report will help students to build the skills required for collaborative and multidisciplinary work. You are required to carefully address the following questions, using relevant theories related to marketing in the digital context, including articles and blogs.

Assessment - Digital marketing plan

Prepare a marketing plan, using academic theories to support your plan, applying the following structure:
- Cover page
- A title page
- Contents page
- Executive Summary - Your findings (not an introduction) over one page or maximum 2

Background of the company

Part 1- Industry Analysis

Critically define the industry in which FaustTranslations operate
Which services does FaustTranslations offer (what does FaustTranslations provide: a product or a service?
Prepare an industry analysis using Porter`s 5 forces or any other appropriate model

Part 2 - Social media Environment

How important are social media in the language service industry?
How can social media impact project and cost management?
How important can social media be for FaustTranslations?
Which areas of FaustTranslations` business could benefit from social media?

Part 3- Social media strategy

Using appropriate conceptual theories, develop a social media strategy for FaustTranslations
How should FaustTranslations measure and monitor the success of the social media strategy?

References and Appendices

A reference list (Not included in the word count) (Please adhere to Harvard Referencing style)
• Appendices (not included in the word count)