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Mar 01, 2024

Write a research paper outlining what a marketing organization looks like.Choose any business idea that could be successful. Maybe it is a business idea you are considering for the future. You are not limited to the amount of money you have initially. In other words, you are not limited in the size of the business implementation you choose. Your marketing plan will assess if your business idea has viability. So, assume you have the funding to start the business. You simply want to predict, as best as possible, if you can stay in business. I recommend creating a small to mid-size business. It would be easier to assess. Here is the Idea: The marketing plan revolves around positioning our small marketing company as a comprehensive solution provider in the digital marketing landscape. Leveraging our expertise in digital marketing, brand marketing, and social media marketing, we aim to offer tailored strategies to businesses seeking to enhance their online presence and brand recognition. Our plan includes identifying target markets, conducting thorough market research, and implementing targeted campaigns across various digital platforms. By focusing on delivering measurable results and exceptional service, we strive to establish ourselves as a trusted partner for businesses looking to thrive in the digital age.
Remember, with a marketing plan, you are examining the feasibility of the business opportunity. Hopefully your idea is a good one, but be sure to consider all aspects of the situation. Stick to the facts. Your opinion based on your findings is important, and you should consider objectively the opportunities as well as the threats of your hypothetical business. Your grade is not based on the idea solely. What is more important is how well you evaluate the idea. If it is a bad idea, say so, and tell why. You critical honesty, not negativity, is a big part of your grade. You want the reader to see that you have looked at the idea critically, from all sides, without emotion.
The length of the marketing plan should be 6-9 pages (double-spaced). You should insert graphs, tables, figures, etc., into your report where applicable. If you show a table or graph, be sure you refer to it “by name” in your discussion (table 1, figure 1, etc.). If the insertion is too large, too cumbersome, or simply not important enough to embed in the text, place it in the appendix section (after the reference section) in the back of the paper. Call your appendices “by name” with letters (Appendix A, Appendix B, etc.).
4. Grading will consist of the following:
Idea Viability
Paper Content
Paper Credibility
Presentation & Organization
Writing Quality

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